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INVESTING 101 EDUCATION

How to Market Your Vacation Rental Property

Whether you have fractional ownership of a vacation rental property in Belize or full ownership of a vacation rental property somewhere in the U.S., now’s the time to ramp up your marketing. When winter gets into full swing in the states, people start looking for ways to escape from the bitter, harsh cold. They look for places where they can bring their families to relax, bond and have a good time. You know your vacation rental property is perfect for people like this. You just have to figure out a way to connect the dots. If you don’t have a property manager in place, you’ll need to be your own marketing manager. It’s not too hard to market quality vacation rentals in highly desirable destinations like Belize, but you still have to know what you’re doing. Here are some marketing tips for vacation rental properties.

 

Make a List of Nearby Attractions

First off, make a list of all the nearby attractions within a certain radius of the property. People on vacation are usually willing to travel a little bit for a nice attraction, but the radius should be no more than an hour’s worth of driving. If it’s something unique in all the world, that’s different. (The reason you want to limit this is because at some point, your vacationers may get annoyed that they have to spend an entire vacation day in the car; especially if they end up sitting in traffic. Your online review will likely reflect their frustration, too.) Attractions to list include things like:

 

  • beaches
  • secret coves
  • brand name shopping/outlet malls
  • skiing/tubing/snowboarding
  • swimming holes
  • vistas/hiking trailheads
  • World Heritage sites
  • guided caving
  • animal sanctuaries
  • kayak rentals
  • museums

 

Write an Enticing Property Description

Next, you’ll want to write an enticing property description that really communicates the amenities and feeling of the property. It doesn’t have to be overly descriptive, but it should at least list the things that are important to vacationers, like:

 

  • ample closet space with hangers
  • access to boat dock
  • on-site bicycles/kayaks/inflatable tubes
  • fully-stocked kitchen with basic
  • bed linens/blankets
  • firewood
  • Jacuzzi tub
  • plasma television
  • eat-in kitchen

 

Take Quality Photos

Next, you’ll want to take some high-resolution photos. If you have a fractional ownership vacation rental property in Belize, there are already lots of available photos you can use for marketing purposes. Otherwise, you can either take photos yourself or hire someone to do it. Be sure to include both close-ups and distance shots so vacationers get a good sense of what the vacation rental property is like in person.

 

Publish Your Property Details

Now that you have all the pertinent information for your vacation rental property, you’re ready to market the property online. There are dozens of places to list your vacation property for rent. Some are free and some are paid. Some of them are:

 

  • Airbnb.com
  • VRBO.com
  • Craigslist.org
  • Facebook marketplace (be sure you set it to the location where the property is)
  • Homestay.com
  • Homeaway.com

 

Taking Payments For Your Vacation Rental Property

Finally, be sure to use a payment processor that is reputable if you’re dealing directly with the renter and not going through a vacation rental platform. Paypal and Stripe are two options that are commonly used in the states. You could also offer to take checks, but that’s more risky. Just be sure to allow enough time for the check to clear before the rental term begins. Avoid direct deposits or wire transfers into your bank account with individuals you don’t know, as this is a method that some fraudsters have used.

 

With a fractional share ownership of a vacation rental property in Belize, you get a minimum of five weeks of occupancy. If you and your family only want to use two of those weeks, you could use the other three to make extra income by renting the property out in weekly increments. With these marketing tips to go by, you’ll surely have no problem finding winter-weary families who will appreciate the sun-drenched shores of Placencia, Belize! For more information about turnkey rentals that you can leverage for passive income, please contact us today!